When it comes to headshots, your goal is to look like your best, most polished self — confident, approachable, and professional. One of the best ways to achieve that is with the right makeup. Whether you're getting a corporate headshot, a creative portrait, or a LinkedIn profile update, a little makeup can go a long way in helping you feel camera-ready and confident.
Cameras — especially high-resolution professional ones — tend to pick up everything, including uneven skin tone, shine, and under-eye circles. Even if you prefer a natural look day-to-day, light makeup can help even things out and bring attention to your best features without looking overdone.
Here are a few guidelines to help you (or your makeup artist) prepare:
1. Start with Great Skin Prep
Hydrated, smooth skin is the best canvas for makeup. Cleanse, moisturize, and if you use it, apply a primer to help makeup last and reduce shine.
2. Foundation & Concealer Are Your Best Friends
Even if you wear minimal makeup, foundation and concealer make a big difference on camera:
Foundation evens out skin tone and provides a polished base. Choose a formula with a natural finish ( not too dewy).
Concealer helps brighten under the eyes and cover any blemishes or redness.
The key is to blend well so your skin still looks like skin — just smoother.
3. Keep It Professional and Polished
Headshots are not the time for dramatic contouring or bold eyeshadow. Stick with clean, neutral tones that enhance your features without stealing the show. Think:
Softly defined brows
Neutral matte eyeshadows (if any)
Light eyeliner and mascara
A touch of blush or bronzer for warmth
Lip color close to your natural tone (tinted balm or lipstick with a satin finish works well)
4. Avoid Excessive Shine
Highlighter might be trendy, but it often reads as oily or sweaty on camera. Instead, use a light setting powder (especially in the T-zone) to keep shine at bay without looking flat.
5. Men: A Light Touch Works Too
Men don’t need a full face of makeup, but a little concealer and powder can help reduce shine and even out skin tone, especially under studio lights.
In Summary: Professional makeup for headshots is all about clean, natural polish. The goal isn’t to transform how you look, but to help you look like the best version of you. If you’re not comfortable doing your own makeup or you just want a flawless finish, I highly recommend working with a professional makeup artist. I’m happy to recommend some local favorites!
Want to know more about preparing for your headshot session? Feel free to reach out — I’m always happy to help you feel confident in front of the lens.
Location: Boston, MA.